Building Your Author Brand: Why It's Important & How It Impacts Your Book Sales
If you're serious about publishing and have done some research, you're probably familiar with the term "author brand". Numerous sources online, book coaches, and marketing experts all agree- having an author brand is crucial to your success as an author regardless of how you publish. But for someone new to publishing and book marketing in general, hearing this can be daunting at best and confusing at worst. What exactly do we mean when we say author brand? For many authors th