In January we released our first list of 50 Instagram Reel ideas for authors. This turned into one of our most popular blog posts this year, so we wanted to write a follow-up post with 50 more ideas to keep the fun going and the readers discovering your novel.
By now you've probably heard every rave about Tiktok and how it's helping authors get noticed by readers. Whether you've already joined in the fun or not, Instagram's algorithm began favoring Reels on their social app to help keep people engaged on their platform. This means that the 15 second video clips are gaining more views and being promoted on Instagram more than any other type of post or sharing feature.
This post is designed to give you more ideas to try and be creative with. Remember to put your own personal spin and branding into them to make them yours! Here is the original post in case you need more ideas and haven't already checked it out: 50 Instagram Reel Ideas For Authors.
10 TikTok Ideas To Help Authors Grow Their Readership
5 Quick Tips Every Author Should Know About Instagram
6 Ways To Grow Your Audience As An Indie Author
50 More Instagram Reel Ideas To Try:
Introduce yourself using only your favorite novel, genre, trope, and author.
Teach us something new from your novel such as a tutorial in magic or a worldbuilding element.
Share five things your main character is afraid of and ask people to share their character's fears/their fears.
Share a book snippet but break it up into a series of images with music.
Share the five books (with covers) that best defines you as a person.
Give us a tour of your favorite book store vlog-style.
Show us in a series of images what inspired your novel.
Share book reviews in a slide-show style with photos of you holding your novel or working on it before it was published.
Tell us your unpopular book opinion.
Stage the many different ways you read and piece them together in a short clip to make yourself "appear" and "disappear" in time to music or voiceover.
Show us the tools you use to record your reading list and the stack of books you've read this year so far.
Host a "meeting" between author and your main character and "discuss" the latest unfortunate development in your novel.
Gather your inner brain personalities and have them sit down for a board meeting to discuss your novel. Example: Inspiration, organization, grammar police, etc.
Share the first time you ever got a bad review and how that made you feel/how you overcame that rejection.
Tell us through images your transformation from dreamer to writer to published author.
Try this twist on a book review: Give us a "bad" retelling of a book and what you rate it.
Characterize your characters by dressing up or using personality props to characterize each member of your cast.
Do a cast intro video by dressing up for each character and having them introduce themselves.
Share a vlog-style "day of reading". Make sure to include peaceful music, aesthetic images of you reading, quotes from the book you're reading, etc.
Show us your writing buddy and the many ways they hinder you from writing.
Introduce yourself timeline-style using your books and the different stages of your life that you published them in.
Tell us a popular book boyfriend you can't stand.
Get specific and share a writing lesson you've learned from your editor or beta readers.
What's one piece of writing advice that you've received that you don't follow at all.
Share a positive, encouraging message to other writers in your genre.
Stage a mock-fight between your protagonist and antagonist and act it out.
What's the number one thing you've struggled with as an author so far? Share it as a PSA with encouragement for others who are also struggling.
Share the joy: What's one thing you love about being a writer? Be specific.
Show us in a series of images where your favorite places to read/write are.
Do a vlog-style "day in the life" of an author clip.
Give us a sassy clip showing how you respond to book haters.
Join in on a Booktok trend and show us your books according to what the trend asks to see.
Use a voiceover audio clip to demonstrate where you're currently at in the writing process.
Share a time when a reader read your book and made you feel good about it.
Give us your "elevator" speech blurb for your novel.
Give us your "bad" blurb in a comedy-style video.
Tell us what we'll love about your novel in a punchy-one-sentence-at-a-time video.
Curate a collection of books that fit the vibe of the current season and share them.
Share your top 10 novels that you loved this year so far.
Share the query letter that got you your book publisher or agent deal.
Gather your friends and family together and stage a "reading" party.
Meet up with a bookworm or writer friend and show footage of your day together.
Create a cooking show style vlog but make it book themed.
Create a book cocktail and share the recipe.
Stage a book club comedy skit where each person in attendance is a different character from a different book.
Share your best social media tips for authors.
Create a "greatest moments" jar featuring quotes from each book you've read in a month and film opening it the next month one day at a time (in a timelapse).
What book topic can you give a spontaneous venn diagram explaining- show us your venn diagram.
Romance writers: Are you sugar or spice? Give your best recommendations after explaining what team you're on.
Create a timelapse of reorganizing your bookshelf with a voiceover explaining how you organized it.
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